Defining and Communicating Your Product Value Proposition

In the hypercompetitive world of business, products don’t sell themselves on features alone. To drive sustainable growth in a product-led organization, teams must clearly articulate the unique value their offering delivers to customers better than any alternative.

This chapter will equip readers with a strategic approach to defining, crafting, and communicating differentiated value propositions that resonate with target users and propel product-led growth. We will specifically explore the following topics:

• The importance of defining and communicating the value of your product
• Defining your value proposition
• Crafting a compelling value proposition statement
• Communicating the value of your product – choosing the right channels to communicate your value proposition
• Partnering with marketing for success
• Pitfalls and challenges in defining and communicating the value of your product and...