To progress through the various solutions available through Dynamics 365 Customer Engagement, in this chapter, we'll provide an overview of the Marketing application. This is one of the newer additions to the family, with a totally redesigned interface that leverages the Unified Interface concepts, as well as a new set of functionalities.
The standard marketing functionality available with previous versions remains available, but the Marketing application brings troves of value-added functionality, putting it in line with more modern and robust marketing offerings in the marketplace. Integration with LinkedIn, as well as AI-driven insights features, make this a modern and robust offering.
The following are the main elements we'll be looking at in this chapter:
- The core functionalities of the Marketing application
- Core entities and common scenarios...
