Further reading
To learn more about the topics that were covered in this chapter, take a look at the following references:
- https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/five-fifty-cloudy-with-a-chance-of-billions
- https://www.fastcompany.com/90850282/mcdonalds-marketing-cultural-moments-addictive-fries
- https://www.sogeti.com/globalassets/uk/reports/sogetiuk_vint4_your_big_data_potential_wp.pdf
- https://www.computerworld.com/article/2711618/how-enterprise-it-gets-creative.html
- https://hbr.org/webinar/2017/04/whats-your-data-strategy
- https://www.researchgate.net/figure/The-7Vs-of-Big-Data-Volume-Velocity-Variety-Variability-Veracity-Value-and_fig1_341622174#:~:text=by%20Virginia%20Niculescu-,The%207Vs%20of%20Big%20Data%3A%20Volume%2C%20Velocity%2C%20Variety%2C,%2C%20Veracity%2C%20Value%2C%20and%20Visibility
- https://channellife.com.au/story/ar-vr-and-3d-tech-boost-consumer-confidence-in-online-purchases-report
- https://www.earth.com...
