Generating more opportunities for sales

One of the most popular, but often least effective, forms on a website is the contact us form. Every company has one, but unless a prospect is anxious to be in contact with you, most of the time, they will skip this page. So, in this section, we would like to offer a few alternatives to the contact us form that can create some real opportunities for your sales teams.

Giving away part of your service

For service providers, this can be a very useful tactic as you can decide to share for free a part of your process for which you typically charge. For instance, as a marketing agency, a big part of any initial engagement for us is doing an audit of the client's HubSpot portal or marketing strategy. So, deciding to offer this stage for free helps us attract many prospects who would like to know how they are doing and to get some free advice.

This tactic though, if pulled off well, can be an opportune time for you to impress prospects...