1. Introduction — Start with Why
You've picked up this book and have started reading it — thank you very much!
Perhaps you read the back cover and it gave you just enough information to be inquisitive enough to open the book up and read some more. Maybe a friend or colleague told you about it and recommended it to you. Maybe you have stumbled upon it for another reason. Whatever the reason, we're very happy you've taken some time out of your day to start reading this and we hope you get some value from it and want to keep reading it.
Before going into any kind of detail regarding what this book is about and what it's going to cover, we want to start with why. This is a practice we use to create a common vision of purpose. Why have we written this book? What problems is it trying to solve and who is the intended audience?
Figure 1.1: Creating a common vision of purpose
