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Data Storytelling with Google Looker Studio

You're reading from   Data Storytelling with Google Looker Studio A hands-on guide to using Looker Studio for building compelling and effective dashboards

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Product type Paperback
Published in Oct 2022
Publisher Packt
ISBN-13 9781800568761
Length 464 pages
Edition 1st Edition
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Author (1):
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Sireesha Pulipati Sireesha Pulipati
Author Profile Icon Sireesha Pulipati
Sireesha Pulipati
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Table of Contents (17) Chapters Close

Preface 1. Part 1 – Data Storytelling Concepts FREE CHAPTER
2. Chapter 1: Introduction to Data Storytelling 3. Chapter 2: Principles of Data Visualization 4. Chapter 3: Visualizing Data Effectively 5. Part 2 – Looker Studio Features and Capabilities
6. Chapter 4: Google Looker Studio Overview 7. Chapter 5: Looker Studio Report Designer 8. Chapter 6: Looker Studio Built-In Charts 9. Chapter 7: Looker Studio Features, Beyond Basics 10. Part 3 – Building Data Stories with Looker Studio
11. Chapter 8: Employee Turnover Analysis 12. Chapter 9: Mortgage Complaints Analysis 13. Chapter 10: Customer Churn Analysis 14. Chapter 11: Monitoring Report Usage 15. Index 16. Other Books You May Enjoy

Configuring scatter charts

A scatter chart enables you to visualize a large number of data points and understand the relationship between two metrics on the X and Y axes. The points in a scatter plot represent the dimension values chosen. The coordinates of each point in the chart indicate the values of the two metrics on the axes. In this section, we will explore the key configurations of the scatter chart type using the Call Center data source.

The following scatter chart plots customer zip codes against Avg Speed of Answer and Avg Call Duration:

Figure 6.34 – Scatter chart with a trendline

You can add a trendline to the scatter chart to indicate the type and direction of the relationship between the two metrics on the axes. You can add a linear, exponential, or polynomial type of trendline based on your data.

By default, you can plot up to 1,000 points in a scatter chart. You can increase or decrease this number from the STYLE tab as per your...

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