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Cracking the Product Marketing Code

You're reading from   Cracking the Product Marketing Code Craft winning go-to-market strategies for market domination

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Product type Paperback
Published in Oct 2023
Publisher Packt
ISBN-13 9781837632763
Length 292 pages
Edition 1st Edition
Concepts
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Authors (2):
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Daniel Kuperman Daniel Kuperman
Author Profile Icon Daniel Kuperman
Daniel Kuperman
Iman Bayatra Iman Bayatra
Author Profile Icon Iman Bayatra
Iman Bayatra
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Table of Contents (19) Chapters Close

Preface 1. Part 1 – Introduction
2. Chapter 1: Introducing Product Marketing FREE CHAPTER 3. Chapter 2: Inbound Product Marketing – Product Innovation 4. Chapter 3: Outbound Product Marketing – Driving Product Adoption and Growth 5. Part 2 – Driving Product Enhancement with Inbound Strategies
6. Chapter 4: Market Research and Competitive Analysis - Strategies to Enhance Innovation 7. Chapter 5: Customer Research – Creating an Effective Voice for Customer Programs 8. Chapter 6: Influencing the Product Roadmap 9. Chapter 7: Customer Segmentation and Personas 10. Part 3 – Outbound: Strategies for Product Adoption and Exponential Growth
11. Chapter 8: Competitive Positioning and Messaging for Growth 12. Chapter 9: GTM Strategies for Exponential Growth 13. Chapter 10: Enable Your Sales Team and Maximize Effectiveness 14. Part 4 – Impactful Collaboration and Value Creation
15. Chapter 11: Ensure Internal Stakeholders Buy-In 16. Chapter 12: Analyst Relations (AR) 17. Index 18. Other Books You May Enjoy

The role of product marketing in the roadmap

For efficient execution of the roadmap, the active involvement of product marketers is vital throughout the planning process. From the initial stages of ideation, we bring valuable insights, questioning assumptions and ensuring a market and customer-centric approach. We leverage past outcomes, identify product gaps, and analyze competitive functionality to shape the roadmap with a strategic perspective. Moreover, as PMMs, we go beyond a feature list by crafting a narrative that adds context and storytelling, enabling effective communication with customers and enhancing their understanding of the roadmap's value proposition.

To ensure effective roadmap execution, regular check-ins such as quarterly roadmap review meetings should encompass various aspects, including progress updates, process changes, decision timelines, KPI reviews, pipeline discussions, and communication updates to different teams. It is crucial to share roadmap updates...

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