Chapter 9. Power Tools of Influence, Persuasion, and Selling

	"Everyone is a salesperson whether they realize it or not. You may not be selling a product or service for money, but in our daily lives, each of us are in situations where we need to influence and persuade other people and affect their decisions in favor of our position."
	--Jerry Bruckner, author

If you are an introvert, you may have ruled out sales as a career path. However, rather than thinking of selling as a specific line of work, for certain types of people, if you acknowledge that selling is something we do in everyday life in a range of contexts – similar to negotiation – you will begin to see that selling isn't such a difficult task for those of an introvert persuasion.

Whether we are selling an idea for a company to implement, or a proposal for a department to undertake, or a product for the exchange of money, we all sell something. The fact is that in the process, there are as many opportunities for the introvert as...