Ethics

I am sure that you have noticed by now that I am interested in and a proponent of acting ethically in all things.

Ethics is mentioned in six of the eleven major sections of this book. We have taken the time to discuss the importance of ethics and transparency and focus on the objectives and purposes for why we are using data and building analytic models and applications.

Now, take some time to consider how you will make ethics a topic of discussion with your analytics leadership team, the analytics team itself, and the functional/operational teams. It is worth the time to ensure that each group and all individuals are aware of your position on using data and analytics for ethical, honest, and transparent purposes.

Another element of the corporate environment that is critical to your success is understanding the mindset of your peers and the executives running the company. Let's talk about how deep the understanding of data and analytics is among the executive...