Summary
Right now, you know the role that distribution channels play in attracting customers to your API product. You know what a GTM strategy is and how you can use customer personas to identify your target market. You also know how to craft a pricing strategy by calculating the CAC and making sure that it’s always lower than the CLTV. You understand how to use an API portal as a way to make your API easy to discover by consumers. You also know how to engage existing users in a community as a way to share knowledge and build a distribution channel. You understand the power of API marketplaces and how you can use them to your advantage. Finally, you know how you can use documentation as a way to disseminate information about your API and open a door to new customers. More importantly, you know the relationship between these different tools as a way to effectively increase your user base.
The chapter started by showing you what API distribution is and how it’s related...
