Lead Score by Zapier – scoring and retrieving lead information
The Lead Score by Zapier built-in app allows you to gather information from the web about a contact and their associated company using their email address. The search also produces a customer fit qualification score based on various data points. The app uses data from MadKudu.com, a data enrichment service, which, as a standalone service, can be quite pricey for small businesses and start-ups. With the Lead Score by Zapier app, you can perform up to 500 free searches per month using this service. However, if you’re likely to need a higher number of searches, you can sign up for a paid plan at MadKudu.com and use the Zapier-MadKudu integration instead of Lead Score by Zapier.
The most common reasons you would want to use Lead Score by Zapier are for enriching contact data, lead prioritization, and qualification, therefore allowing you to make better decisions on which leads to follow up with first and understand...
