In working with companies defining Industrial Internet projects, we have consistently found that the line of business leaders can articulate what information they need to run their portion of the business. They also usually understand what their competitors are up to, and have a vision of how their business must compete now and in the future. So, they have the business viewpoint that we described in the previous chapter.
That said, the line of business leadership hasn't always understood what technology could do for them in helping fulfill their business needs and vision, especially as they consider projects of this type for the first time. So, they need some help in establishing a usage viewpoint.
Of course, if the leadership you are working with are unconcerned about competitive threats and have fallen behind in their understanding of business...
