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AMP: Building Accelerated Mobile Pages

You're reading from   AMP: Building Accelerated Mobile Pages Create lightning-fast mobile pages by leveraging AMP technology

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Product type Paperback
Published in Oct 2017
Publisher Packt
ISBN-13 9781786467317
Length 370 pages
Edition 1st Edition
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Author (1):
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Ruadhan O'Donoghue Ruadhan O'Donoghue
Author Profile Icon Ruadhan O'Donoghue
Ruadhan O'Donoghue
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Table of Contents (17) Chapters Close

Preface 1. Ride the Lightning with AMP FREE CHAPTER 2. Building Your First AMP Page 3. Making an Impression - Layout and Page Design in AMP 4. Engaging Users with Interactive AMP Components 5. Building Rich Media Pages in AMP 6. Making Contact - Forms in AMP 7. Dynamic Content and Data-Driven Interaction 8. Programming in AMP - amp-bind 9. When AMP Is Not Enough - Enter the iframe 10. Ads and Analytics in AMP 11. AMP Deployment and Your Web Presence 12. AMP - Where It's At and Where It's Going 13. AMP Components 14. Actions and Events 15. amp-bind Whitelisted Functions 16. amp-bind Permitted Attribute Bindings

Summary

Is AMP for you? If you've read this far, then the answer is probably yes! It's true, however, that certain aspects of AMP are not ideal, but for many, the benefits outweigh the costs. For users, AMP pages load perceptibly faster. For publishers, AMP pages convert better. We noted earlier in the book that AMP pages are currently being exposed to over two billion web users, there are over one billion AMP pages live, and publishers are happy with the effects AMP have had on their bottom line. Right or wrong, users have voted for AMP with their taps and their touches.

Of course, AMP is not an all-or-nothing affair. It's a component framework after all, and it's not intrinsically tied to the AMP Cache; you can use AMP as a framework without needing to use the AMP Cache at all. Whether it works for you--if the benefits do indeed outweigh the downsides--is...

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