Why is there so much duplicate data?
If you have a Salesforce instance, the chances that you have duplicate data in that system are almost certain. Duplicate data diminishes the impact of having Salesforce as a single source of truth. And that is only one challenge with duplicate data. Storage becomes an issue as well. Reports are not accurate. AI can be skewed. Data can even become corrupted.
Let's first look at how we can prevent duplicates.