Chapter 5. Creating Optimized and Engaging Content
With this chapter, we begin to fuse our knowledge of search technology, optimization, and keywords together, to create optimized and engaging web content—the words on the page. Note the term engaging. We have to give greater credence to our human visitors, rather than simply following the rules imposed by search engine algorithms. We don't just want readers, we want engaged readers. We don't want customers, we want engaged customers. We will be writing optimized content, but we will focus on the craft and creative practice of writing itself.
In this chapter, we will focus on the following:
- How to better engage visitors with your content
- How to write effective titles and headlines—how to grab the reader's attention from the start
- How to use WordPress' built-in tag tool to make it easier for users to find our content
- How to create keyword-rich content and how to write with a specific keyword density...
