Creating keyword-rich content

It may seem unnatural to focus on a keyword when writing content for your website, but it is absolutely essential to write your pages in a manner that will get them ranked highly in the search engines.

Tip

No matter how well-written your content is, if it doesn't contain the keywords and phrases that people use to search for your product or service, it won't show up in the search engine results pages and no one will ever see it.

For this reason, the first step to creating content for your site is to begin with the right keywords. We learned in Chapter 3, Researching and Working With Keywords, how to research keywords, find the big-money keywords and key phrases, and organize and prioritize them. With sound keyword research, writing flows naturally: start with the high-volume, high-value keywords and write high-quality content for your site that focuses on those keywords.

Tip

It's best to target one keyword phrase or a group of phrases per content page. Recall that...