The App Store provides a single interface platform for finding, downloading, and installing apps for Mac, iPhone, iPad, iPod touch, and Apple TV. This platform, available since OS X Snow Leopard (10.6.6), is very user-friendly since you don't need to enter license numbers or go through activation processes. At the same time, it is the most secure way to install apps since Apple reviews each app before it can be made available for download in the App Store.
The App Store also has an education program called the Apple School Manager (www.school.apple.com/), through which Apple helps schools obtain access to and experience Apple's technologies. In addition, there is a business program called Apple Business Manager (www.apple.com/business/it) that helps enterprises adopt Mac and helps employees make the most of those technologies. Both programs allow businesses and educational organizations to acquire multiple licenses for App Store software.
If you are an individual...