ML use cases in media and entertainment
The media and entertainment (M&E) industry consists of businesses that engage in the production and distribution of films, television, streaming content, music, games, and publishing. The current M&E landscape has been shaped by the increasing adoption of streaming and over-the-top (OTT) content delivery versus traditional broadcasting. M&E customers, faced with ever-increasing media content choices, are shifting their consumption habits and demanding more personalized and enhanced experiences across different devices, anytime, anywhere. M&E companies are also faced with fierce competition in the industry, and to stay competitive, M&E companies need to identify new monetization channels, improve user experience, and improve operational efficiency. The following diagram shows the main steps in the media production and distribution workflow: