Adopting Lean Startup methods to validate ideas

The Lean Startup method was devised based on the company start-up experiences of its author, Eric Rees. It aims to shorten product development times by using a hypothesis-driven incremental delivery approach, which is combined with validated learning.

In the following section, we'll provide a brief introduction to Lean Startup thinking and how this might apply generally, not just to organizations that are in their start-up phase.

Build, Measure, Learn

We mentioned just now that Lean Startup is a hypothesis-driven approach; let's pull this apart a little for more understanding. The hypothesis-driven approach involves setting up an experiment to test out if a theory...