Salesforce has done a great job of providing a varied range of features and services to suit different needs, both for your customers directly and/or you as a package developer.
In general, Einstein Prediction Builder and Einstein Discovery (part of Einstein Analytics) are intended for your customers to implement with the data contained in your packaged Custom Objects that is accumulated during the use of your application over time. However, through this chapter, and as a result of exploring these features further, it allows you to consider what packaged fields you can add to your objects to better facilitate configuring each of these features and tools. This will reduce the effort required for customers to AI-enable your application.
If you want to deliver more AI capabilities without the customer performing configuration, you can also choose to embed AI directly...