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Salesforce B2C Solution Architect's Handbook

You're reading from   Salesforce B2C Solution Architect's Handbook Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

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Product type Paperback
Published in May 2024
Publisher Packt
ISBN-13 9781804619902
Length 464 pages
Edition 2nd Edition
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Concepts
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Authors (2):
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Melissa Murphy Melissa Murphy
Author Profile Icon Melissa Murphy
Melissa Murphy
Mike King Mike King
Author Profile Icon Mike King
Mike King
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Table of Contents (22) Chapters Close

Preface 1. Part 1:Customer 360 Component Products
2. Chapter 1: De-Mystifying Salesforce FREE CHAPTER 3. Chapter 2: Supporting Your Customers with Service Cloud 4. Chapter 3: Direct-to-Consumer Selling with B2C Commerce 5. Chapter 4: Engaging Customers with Marketing Cloud 6. Chapter 5: Know Your Customer with Data Cloud (DC) 7. Chapter 6: Salesforce Ecosystem – Building a Complete Solution 8. Part 2: Architecture of Customer 360 Solutions
9. Chapter 7: Role of a Solution Architect 10. Chapter 8: Integration Architecture Options 11. Chapter 9: Creating a 360° View of the Customer 12. Chapter 10: Customizing for Common Business Needs 13. Chapter 11: Enterprise Integration Strategies 14. Part 3: Salesforce Certified B2C Solution Architect
15. Chapter 12: Exam Preparation Tools and Techniques 16. Chapter 13: Prerequisite Certifications 17. Chapter 14: Commerce and Integration 18. Chapter 15: Certification Scenarios 19. Assessments 20. Index 21. Other Books You May Enjoy

Single source of truth

Architecting for a single source of truth means designing a system where each component pulls from a single authoritative location for data and all updates flow back to that central system. This practice is typically referred to as MDM. Although it is helpful to be familiar with this concept when designing a B2C solution architecture, this approach alone cannot create an integrated B2C solution on Salesforce.

The primary reason why we need to integrate products together rather than leverage a single source of truth is that each component product in the Salesforce B2C solution architecture ecosystem is designed to rely only on its own internal representation of data. Because these are SaaS solutions, there’s no way to change the underlying data model. By building custom components using tools like Lightning Platform LWCs or B2C Commerce SFRA changes, the user experience can be de-coupled from the platform data model, but this introduces significant complexity...

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