0

Explore Products

Best Sellers

New Releases

Books

Videos

Audiobooks

Free Learning

Salesforce B2C Solution Architect's Handbook

You're reading from Salesforce B2C Solution Architect's Handbook Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

Product type Paperback

Published in May 2024

Publisher Packt

ISBN-13 9781804619902

Length 464 pages

Edition 2nd Edition

Languages

Apex

Tools

Salesforce

Concepts

CRM

Authors (2):

Melissa Murphy

Mike King

View More author details

Table of Contents (22) Chapters

Preface

1. Part 1:Customer 360 Component Products

2. Chapter 1: De-Mystifying Salesforce FREE CHAPTER

3. Chapter 2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with B2C Commerce

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Know Your Customer with Data Cloud (DC)

7. Chapter 6: Salesforce Ecosystem – Building a Complete Solution

8. Part 2: Architecture of Customer 360 Solutions

9. Chapter 7: Role of a Solution Architect

10. Chapter 8: Integration Architecture Options

11. Chapter 9: Creating a 360° View of the Customer

12. Chapter 10: Customizing for Common Business Needs

13. Chapter 11: Enterprise Integration Strategies

14. Part 3: Salesforce Certified B2C Solution Architect

15. Chapter 12: Exam Preparation Tools and Techniques

16. Chapter 13: Prerequisite Certifications

17. Chapter 14: Commerce and Integration

18. Chapter 15: Certification Scenarios

19. Assessments

20. Index

Why subscribe?

21. Other Books You May Enjoy

Join our book community on Discord

https://packt.link/businesscenter

Salesforce Commerce Cloud is the umbrella term for the family of products designed to support commerce transactions, regardless of channel. One of the products in the Salesforce Commerce Cloud is B2C Commerce, formerly called Demandware. It’s a stand-alone SaaS product designed to support the needs of the world’s largest organizations across a variety of industries selling products direct to consumer online, in store, through social channels, marketplaces, and more.

B2C Commerce includes robust product and catalog management, pricing and promotion support, inventory tracking, customer data management, personalized AI recommendations powered by Commerce Cloud Einstein, and more. This chapter is focused on outlining the primary features of B2C Commerce within a larger B2C solution so that you as the solution architect can understand what role this product plays and what the integration points and best...

The rest of the chapter is locked

Register for a free Packt account to unlock a world of extra content!

A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.

Unlock this book and the full library FREE for 7 days

Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of

Start free trial

Renews at €18.99/month. Cancel anytime

Authors (2)

Mike King

Mike King

Mike King has worked on the most complex B2C Commerce customer implementations, including multiple brands and geographies worldwide. Mike is also a certified Salesforce instructor, teaching the B2C Technical Architect certification preparation course. In January 2019, Mike participated in the inaugural Salesforce cross-cloud academy. He has since worked with Salesforce on the B2C Solution Architect exam development team and in real-world B2C Solution Architecture implementations. Mike has also spoken numerous times with Salesforce on the topics of B2C Solution Architecture, including at TrailblazerDX, Salesforce Connections, and Dreamforce. When not obsessing about Salesforce, commerce, and software architecture, Mike enjoys hiking, camping, and woodworking.

See other products by Mike King

Melissa Murphy

Melissa Murphy

Melissa Murphy specializes in cross-cloud Salesforce implementations. Having supported multiple industries and brands, Melissa has experience driving digital transformations with customers. She is a certified Data Cloud, Market Cloud Engagement, and AI architect. Melissa has presented at multiple Salesforce and Marketing Technology conferences, including Connections and Dreamforce, on Data Cloud best practices. She thrives in helping clients develop overarching marketing strategies to drive real business impact through technical solutions. When not in the weeds on Salesforce cross-cloud architecture, Melissa enjoys reading, Taekwondo, and cooking great food.

See other products by Melissa Murphy

Personalised recommendations for you

Based on your interests and search pattern

Pragmatic Microservices with C# and Azure

Pragmatic Microservices with C# and Azure

This book empowers you with in-depth knowledge of microservices architecture using .NET and Azure. Through hands-on tutorials, you'll be able to build, deploy, and manage scalable applications, gaining crucial skills for modern software development.

May 2024 16h 56m

Mastering Python Design Patterns

Mastering Python Design Patterns

Unlock the power of design patterns to build maintainable and scalable software and applications using Python. Authored by Python veterans, this book is your guide to mastering design patterns in Python.

May 2024 9h 52m

System Programming Essentials with Go

System Programming Essentials with Go

From file operations to process management and network programming, this hands-on guide equips software engineers with the skills to build efficient, reliable applications and optimize their performance.

Jun 2024 13h 36m

Modern Python Cookbook

Modern Python Cookbook

The new edition of Modern Python Cookbook provides over 130 recipes for solving real-world problems with Python. Updated for Python 3.12 with new recipes and chapters. This practical guide will enhance your skills and teach you advanced techniques.

Jul 2024 27h 16m

The Ultimate Zoom Cookbook

The Ultimate Zoom Cookbook

This cookbook is an in-depth guide to using Zoom effectively. You'll be able to follow each recipe easily to harness the power of the communication and collaboration tools in Zoom.

May 2024 11h 20m

Enterprise Architecture with .NET

Enterprise Architecture with .NET

This book will help you create applications that integrate correctly into complex and ever-changing information systems. You'll execute this by using industry standards that reduce the app's technical debt and elevate software development practices.

May 2024 25h 44m

Salesforce B2C Solution Architect's Handbook

Salesforce B2C Solution Architect's Handbook

Discover how Salesforce Customer 360 unifies Marketing Cloud, B2C Commerce, Data Cloud, and Service Cloud into one solution, and learn the capabilities, integration options, limitations, and workflows to create value for your organization.

May 2024 15h 28m

Systems Programming with C# and .NET

Systems Programming with C# and .NET

Unlock the full potential of C# and .NET Core in systems programming to secure, deploy, and maintain robust applications. With this book, you'll focus on low-level APIs, memory management, and performance optimization.

Jul 2024 15h 48m

Technical Program Manager's Handbook

Technical Program Manager's Handbook

Unlock the full potential of your career as a TPM with this comprehensive guide, featuring new chapters on AI and more. Learn advanced techniques and gain insights from industry leaders. Elevate your skills and thrive in the Big Five tech companies.

Sep 2024 12h 16m

Microsoft Power Pages in Action

Microsoft Power Pages in Action

Packed with real-world examples, low-code coding techniques, and insights into crafting responsive pages, automating apps, and enhancing virtual agents, Microsoft Power Pages in Action is a valuable resource for building feature-rich web apps.

Jun 2024 11h 40m