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Modern Generative AI with ChatGPT and OpenAI Models

You're reading from   Modern Generative AI with ChatGPT and OpenAI Models Leverage the capabilities of OpenAI's LLM for productivity and innovation with GPT3 and GPT4

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Product type Paperback
Published in May 2023
Publisher Packt
ISBN-13 9781805123330
Length 286 pages
Edition 1st Edition
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Author (1):
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Valentina Alto Valentina Alto
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Valentina Alto
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Table of Contents (17) Chapters Close

Preface 1. Part 1: Fundamentals of Generative AI and GPT Models
2. Chapter 1: Introduction to Generative AI FREE CHAPTER 3. Chapter 2: OpenAI and ChatGPT – Beyond the Market Hype 4. Part 2: ChatGPT in Action
5. Chapter 3: Getting Familiar with ChatGPT 6. Chapter 4: Understanding Prompt Design 7. Chapter 5: Boosting Day-to-Day Productivity with ChatGPT 8. Chapter 6: Developing the Future with ChatGPT 9. Chapter 7: Mastering Marketing with ChatGPT 10. Chapter 8: Research Reinvented with ChatGPT 11. Part 3: OpenAI for Enterprises
12. Chapter 9: OpenAI and ChatGPT for Enterprises – Introducing Azure OpenAI 13. Chapter 10: Trending Use Cases for Enterprises 14. Chapter 11: Epilogue and Final Thoughts 15. Index 16. Other Books You May Enjoy

Summary

In this chapter, we explored ways in which ChatGPT can be used by marketers to enhance their marketing strategies. We learned that ChatGPT can help in developing new products as well as defining their go-to-market strategy, designing A/B testing, enhancing SEO analysis, and capturing the sentiment of reviews, social media posts, and other customer feedback.

The importance of ChatGPT for marketers lies in its potential to revolutionize the way companies engage with their customers. By leveraging the power of NLP, ML, and big data, ChatGPT allows companies to create more personalized and relevant marketing messages, improve customer support and satisfaction, and ultimately, drive sales and revenue.

As ChatGPT continues to advance and evolve, it is likely that we will see even more involvement in the marketing industry, especially in the way companies engage with their customers. In fact, relying heavily on AI allows companies to gain deeper insights into customer behavior...

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