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Mastering Salesforce Experience Cloud

You're reading from   Mastering Salesforce Experience Cloud Strategies for creating powerful customer interactions

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Product type Paperback
Published in Oct 2024
Publisher Packt
ISBN-13 9781835466346
Length 328 pages
Edition 1st Edition
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Toc

Table of Contents (22) Chapters Close

Preface 1. Part 1:Curating a Digital Experience Strategy FREE CHAPTER
2. Chapter 1: Defining Your Digital Experience Strategy 3. Chapter 2: Translating Your Audience and Interactions into Meaningful Technology Features 4. Chapter 3: Technology Component Identification – Which Parts of Experience Cloud Do I Need? 5. Part 2: Infrastructure Setup to Support and Customize Design Strategy
6. Chapter 4: Curating Data Models 7. Chapter 5: Understanding Experience Cloud Templates 8. Chapter 6: When to Use Aura Components, Lightning Web Components, and Lightning Runtime Components 9. Part 3: Human-Centric Development
10. Chapter 7: Leveraging Screen Flows versus Apex 11. Chapter 8: Understanding Inputs – Emails, Chats, and Text Messages 12. Chapter 9: Marketing Automation Setup 13. Chapter 10: Leveraging Case Management and Knowledge Bases 14. Part 4: Site Launch
15. Chapter 11: Security – Authentication, Data Sharing, and Encryption 16. Chapter 12: Monitoring Your Site – Salesforce Native Reporting 17. Chapter 13: Site Launch, Maintenance, and Moderation 18. Part 5: Certifications
19. Chapter 14: Best Practices and Certification Test Preparation 20. Index 21. Other Books You May Enjoy

Introducing Experience Cloud products

Where to start? Well, isn’t that a loaded question? But it is the most important question in any technology implementation. There are so many offerings and combinations in a technical application deployment that can lead to world-class experiences or first-class disasters, and Salesforce Experience Cloud is no different. Experience Cloud follows a very similar model to Salesforce’s other product offerings. Salesforce focuses on this collection of products in its Digital Experience Platform (DXP) solutions. Within that platform, there are two different categories: profit and non-profit offerings.

For this book’s purposes, we will concentrate on the profit offering. In Chapter 14, Best Practices and Certification Test Preparation, you will find some test pre-questions for the non-profit offerings. The profit offerings can be broken into four main categories: Self-Service, Partner Relationship Management (PRM), Salesforce Content...

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