How to build internal relationships

Now that you have a great start on which relationships to build internally and why, it is essential to understand how to initiate and nurture these relationships as a CSM. Like any relationship, the journey of a professional relationship typically evolves through several stages, beginning with the initial connection and progressing toward a deep, collaborative partnership. Initially, the relationship might start with a formal introduction, perhaps during a networking event, a business meeting, a mutual connection, a customer inquiry, or just via a direct message. This stage is characterized by getting to know each other’s professional roles, expertise, and the potential value each party can bring to the table. It involves exchanging basic information and establishing initial contact points, setting the groundwork for future interactions.

As the relationship progresses, interactions become more frequent and substantive, moving beyond surface...