Leveraging Data for Customer Success

Technology has produced a host of benefits to businesses, including increasing the speed and precision at the scale of product creation, manufacturing, and distribution, and therefore acting as an accelerant for market reach and penetration. It has also produced many ways to measure activities, processes, workflows, and goal achievement.

But technology is not a new phenomenon. It has been leveraged in the world of business since the beginning of the Industrial Revolution around 1780. That’s when machines were first employed as a way to augment, amplify, and replace humans in an attempt to increase the pace of production. What is relatively new today, though, is the ability for companies to adopt much more process-efficient and cost-effective digital technology that leaves in the wake of its execution trails of information, otherwise known as data.

One way of looking at data is that it can be thought of as evidence that a program or...