Use Cases and Real-World Examples

In this chapter, we will focus on some end-to-end real-world examples. Throughout the book, I’ve provided some examples that explain how to apply specific features to different types of businesses or organizations. However, I think it would be helpful to review some of those types of businesses/organizations together and note which features could be used together within the Mailchimp platform to maximize your usage of the app.

In this chapter, we'll be going over the following categories of businesses/organizations:

• Starting a business or online presence
• Bricks and mortar to a digital presence
• Service-based business models

For each use case, I’ll provide you with a scenario and some context on the hypothetical business. From there, we’ll discuss which features the business might leverage and for what reason. And finally, we’ll discuss some growth areas that might be appropriate for the future...