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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
Tools
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Toc

Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

Chapter 6: Launching the Platform

In the previous chapter, we started with the execution part of platform product management and we understood how to translate the business and platform strategy into a platform roadmap. While understanding the creation of a platform roadmap, we looked at mapping the End-to-End (E2E) platform user journey and carving out a Minimum Viable Product (MVP) from that journey.

To slice the MVP from the user journey, identifying capabilities is a must. Platform capabilities can be categorized into two types: technical capabilities and functional capabilities. Roadmaps for functional and technical capabilities, combined with a roadmap for touchpoints, form the platform roadmap. Technical capabilities represent the infrastructure layer of the platform, whereas functional capabilities and touchpoints represent the business and the customer experience layers, respectively.

In this chapter, we will understand how to launch the platform. While the development...

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