Summary
In this chapter, we examined an end-to-end example to load, analyze, and report on advertising data in BigQuery. This chapter can be used as a reference or walk-through, preparing you to utilize data analysis practices on corporate advertising data. By completing this chapter, you have gained experience in the common practices that are performed by data analysts and data engineers assisting marketing and advertising business teams. Moving forward from this foundational example of data analysis for advertising data, you are now enabled to create more advanced specific analyses and visualizations for real-life advertising data requests.
In the next chapter, we will present another hands-on example, using transportation data. You will explore the use of geospatial analytics and visualizations on GPS data.
