Case study

Integrating AI into ProjectABZ: A project management tool created by ABCDZCo

ABCDZCo is an established and trusted traditional software company that’s built a brand identity and reputation for building effective operational tools over the course of the past 22 years. Their overarching company values are productivity, efficacy, trust, and innovation. Their flagship product ProjectABZ, a project management tool, has been a dependable staple for small to medium-sized businesses since 2015. They’ve amassed a loyal customer base due to their unmatched customer service, self-service product capabilities, light onboarding, and ease-of-use user experience.

While ABCDZCo has enjoyed years of consistent sales, robust customer lifetime value metrics, and positive customer feedback, they know they can move the needle further by bringing their product into the future with AI capabilities and features. This poses a double-edged sword for ABCDZCo. On the one...