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Advertising on Google: The High Performance Cookbook

You're reading from   Advertising on Google: The High Performance Cookbook Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

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Product type Paperback
Published in Jun 2013
Publisher
ISBN-13 9781849685849
Length 372 pages
Edition Edition
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Author (1):
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Kristina Cutura Kristina Cutura
Author Profile Icon Kristina Cutura
Kristina Cutura
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Table of Contents (20) Chapters Close

Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
1. Researching the Market and Competition and Setting Goals FREE CHAPTER 2. Setting up Your Account 3. Tracking beyond the Click 4. Structuring Your Account 5. Creating Relevant Keywords 6. Writing Compelling Ads 7. Budgets and Bidding 8. Running Display Ads 9. Remarketing to Past Visitors 10. Reporting and Analysis 11. Optimizing Performance 12. Advanced Strategies and Features 13. Managing AdWords Index

Inviting other users to access your account


As you continue to manage AdWords, you may need to invite other users, such as your associates or employees, to access your account. Depending on the level of access you grant other users, they may be able to review reports or help you make changes to campaigns.

Getting ready

Decide who you'd like to invite and what level of access they should have. For example, should this person be able to make changes to your campaigns or just receive reports?

How to do it...

To invite other users to your AdWords account:

  1. Go to the My account tab.

  2. Select Account access.

  3. Click on Invite other users.

  4. Enter the e-mail address of the user you'd like to invite.

  5. Choose new user's access level and click on Send invitation.

  6. After the new user accepts your invitation, you'll receive an e-mail from AdWords. You will need to review and confirm the request under your Account Access section in AdWords. You'll see Pending invitations on your account access page where you'll be able...

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