Starting with WHY?
For a transformation to succeed, you need a clear vision and a sense of urgency. The vision should be precise, compelling, short, and should inspire people to follow it. To communicate the vision, you can follow the Golden Circle (Simon Sinek 2011, p.38) and communicate from the inside to the outside (see Figure 23.1):
Figure 23.1 – Communicating a vision should start with WHY?
Let us see in more detail:
- WHY?: The reason why your company will undertake the transformation. This gives it a purpose and establishes a sense of urgency. Why should anyone care?
- HOW?: How are you going to succeed in the transformation process?
- WHAT?: The actual thing that you want to transform. What are you doing or making?
A purpose-driven mission
Don’t underestimate the power of vision! If you are a manufacturer of combustion engine cars, transformation to electrical cars will not come easy. There will be resistance. People...
