Events
Events are special time-limited activities designed to provide variety, increase player engagement, and potentially encourage spending. Events come in all shapes and sizes, from leaderboard competitions and tournaments to double XP weekends, Black Friday deals, special maps, and game modes.
The scope of your events will depend on your ambitions, capabilities, and the importance of the period in question. Some events require extensive planning and new content (it’s common to theme a large portion of a game’s assets around the Olympics, Christmas, or Halloween), while others can be done on a whim and rely on an established event pattern, a few banners, and a selection of available content.
Before you design and implement any event system, you’ll have to think of a few potential use cases. For each example you can think of, answer the following questions:
- What’s the primary objective of the event? Engagement, the reactivation of lapsed...
