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Hearing the Voice of the Customer

You're reading from   Hearing the Voice of the Customer Boost your business revenue by interpreting the customer's voice

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Product type Paperback
Published in Jan 2018
Publisher
ISBN-13 9781634623315
Length 153 pages
Edition 1st Edition
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Author (1):
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Bill Inmon Bill Inmon
Author Profile Icon Bill Inmon
Bill Inmon
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Table of Contents (15) Chapters Close

1. Introduction FREE CHAPTER
2. 1: Value 3. 2: Source 4. 3: Technology 5. 4: Taxonomies 6. 5: Text 7. 6: Visualization 8. 7: Restaurants 9. 8: Call Centers 10. 9: Airlines 11. 10: Surveys 12. 11: Strategy 13. 12: Infrastructure 14. 13: Combinations 15. Index

The relational database

The result of the processing of the text by textual ETL is a relational database. While the creation of a simple relational database is hardly new, to the organization struggling with text the ability to create a relational database represents a significant milestone.

Once the text is turned into a database, there is no limit to the number of documents that can be read and analyzed. Analysis can be done by standard analytical software. Fig 8.5 shows the relational database that has been created from the processing of text by Textual ETL.

Some of the features of the relational database include:

  • Identification of the document (or the call center record)
  • Byte address of the word being analyzed
  • The actual word being analyzed
  • The context of the word being analyzed

Fig 8.6 shows some of the features of the database.

While there are many aspects of the data found in the database that are important, one of the unique and most...

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