Summary

You have come a long way, and have finally reached the end of this book. This was the last chapter, and its purpose was to explain big data, the role of UX in big data, and how we can use it to create a better user experience.

Data is what makes UX work better. Learn how to deal with big data, research user behaviors, and display what matters to your users.

To create an engaging user experience, always follow all the steps in the UX process, perform research as often as you can, analyze all the data that you gather, and always incorporate new data to help your product evolve.