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Hadoop Blueprints

You're reading from   Hadoop Blueprints Use Hadoop to solve business problems by learning from a rich set of real-life case studies

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Product type Paperback
Published in Sep 2016
Publisher Packt
ISBN-13 9781783980307
Length 316 pages
Edition 1st Edition
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Authors (3):
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Sudheesh Narayan Sudheesh Narayan
Author Profile Icon Sudheesh Narayan
Sudheesh Narayan
Tanmay Deshpande Tanmay Deshpande
Author Profile Icon Tanmay Deshpande
Tanmay Deshpande
Anurag Shrivastava Anurag Shrivastava
Author Profile Icon Anurag Shrivastava
Anurag Shrivastava
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Toc

Table of Contents (9) Chapters Close

Preface 1. Hadoop and Big Data FREE CHAPTER 2. A 360-Degree View of the Customer 3. Building a Fraud Detection System 4. Marketing Campaign Planning 5. Churn Detection 6. Analyze Sensor Data Using Hadoop 7. Building a Data Lake 8. Future Directions

Capturing business information

Like any other mid-sized retailer, the information technology needs of Cosmetica have grown with times. Previously, most customers visited their shopping outlets and did most of their purchasing during the weekends. During the festival seasons, the sales used to be brisk. In late 90s, Cosmetica introduced a loyalty card to boost customer loyalty. This loyalty card allowed customers to collect loyalty points at the time of making a purchase in the shop. The customers could redeem those loyalty points to buy products that were on special offer.

Since the year 2005, Cosmetica has a good presence on the World Wide Web through their webshop; customers can browse their products online and buy them. Cosmetica is planning to offer a personalized cosmetic shopping service. A customer can call the Cosmetica call center in order to approach a human shopping assistant and get personalized advice.

In order to do this, Cosmetica wants to have a 360-degree view of customers...

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