Utilizing PLG techniques – pros and cons
In this section, we will explore further the application of PLG techniques and examine how businesses can utilize them to drive their growth strategies. We will discuss four key models of PLG: the product engagement model, the viral loop model, the expansion model, and the platform ecosystem model. Each model has its own set of advantages and challenges, and understanding these can help a business make informed decisions about which approach is most suitable for its specific circumstances.
Product engagement model
The product engagement model, which incorporates freemium, free trials, and product demo techniques, has both benefits and drawbacks for businesses.
On the plus side, these approaches give users a compelling user experience by enabling direct product interaction with potential buyers. Users are better able to comprehend the value and advantages of the product because of this first-hand experience, which boosts user...
