Understanding Your User
The ultimate success of your product truly depends on your users—these are the people who will use it, promote it, and spread the word about its benefits. Building a product in a vacuum, without considering user perspectives, is a risky move that can lead to wasted resources and missed opportunities. We’ve seen this happen time and again when product managers become enamored with the latest technology or a stakeholder has a “game-changing” idea that ultimately doesn’t resonate with users.
In this book, we stress the importance of considering your users at every step of the product journey—from the early stages of brainstorming and prototyping to the final stages of the product life cycle. We emphasize that a product leader’s role isn’t just about being on the cutting edge of technology—it’s also about meeting and exceeding user needs.
Consider, for instance, the introduction of a powerful...
