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Fixing Bad UX Designs

You're reading from   Fixing Bad UX Designs Master proven approaches, tools, and techniques to make your user experience great again

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Product type Paperback
Published in Feb 2018
Publisher
ISBN-13 9781787120556
Length 348 pages
Edition 1st Edition
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Author (1):
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Lisandra Maioli Lisandra Maioli
Author Profile Icon Lisandra Maioli
Lisandra Maioli
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Table of Contents (14) Chapters Close

Preface 1. Understanding UX and its Importance FREE CHAPTER 2. Identifying UX Issues – UX Methodologies 3. Exploring Potential UX Solutions 4. Increasing Conversion with UX 5. Using UI and Content for Better Communication 6. Considering Accessibility As Part of the UX 7. Improving Physical Experiences 8. Improving IA for Better Navigation 9. Prototyping and Validating UX Solutions 10. Implementing UX Solutions 11. Measuring UX Solutions 12. Keeping Up to Date 13. Other Books You May Enjoy

Identifying conversion issues

According to user experience consulting firm Nielsen Norman Group, a well-designed interface in an e-commerce is able to increase the conversion rate by up to 83%. As you saw in, Chapter 1, Understanding UX and Its Importance, a simple change in a button can increase sales by up to $300 million, as proved by Jared Spool. 

In another example, travel company Expedia managed to earn an additional $12m in profit thanks to a small UX change in one of its forms. The original version included an optional field that asked users to input their company name, which caused confusion for the users. Simply by removing the optional field, Expedia managed to increase conversions to the point that it achieved $12m in additional profit. 

By using UX techniques, designers around the world have been facilitating user's steps in order to drive...

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