In this chapter, we explored ads and analytics in AMP. While many analytics platforms are supported out-of-the-box, AMP is also able to accommodate analytics providers that don't have built-in support: all you need to know is the analytics URL endpoint, and the format of data that's expected, and you can track page views and events with any provider. We also saw that it's pretty simple to integrate ad platforms into your AMP pages, and saw a variety of different ad types.
We're coming close to the end of our journey in AMP. In the next chapter, we take a look at how AMP can fit in with your non-AMP web properties and we'll review different deployment options.
