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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

Teaming up AI with people

For businesses that may have been sitting on the sidelines of AI, waiting to learn from other successes or failures before taking their own first steps toward AI and leveraging the technologies around it, there has never been a better time than now.

It's clear that AI is here to stay and will expand functional areas of our daily lives. In terms of CRM, the opportunities AI presents are endless: from operational efficiencies to improved customer satisfaction and increased productivity and revenue. This statement not only stands for large businesses but also for small and mid-size companies, as most of these technologies are available and affordable in the cloud today.

From my personal observations, with customers across the globe, there are a few high priorities in regards to leveraging AI in business:

  • Marketing
  • Social media
  • Chatbots
  • Operational efficiency
  • Logistics
  • Supply chain

To have AI systems function well in the real world with people, we also need to address...

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