Who this book is for

This book is primarily aimed at Salesforce technical audiences familiar with one or more of the products in the Customer 360 suite (especially B2C Commerce, Marketing Cloud Engagement, and Service Cloud). With this book, you’ll learn more about the capabilities of the complimentary products in the tool suite and expand your capabilities.

For enterprise architects looking to learn more about the Salesforce ecosystem of products or for technology leaders in B2C organizations, this book will provide a valuable reference to help cut through the noise and form a solution. Here you’ll learn how these products fit into your overall enterprise technology strategy including data and integration.

Finally, if you’re evaluating Salesforce for your organization, this book will serve as a roadmap for what you’ll need to achieve your goals and how it all fits together. We’re focused on the architect’s viewpoint; we don’t get into code-level detail or administration tasks.