You're reading from Salesforce B2C Solution Architect's Handbook Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

Product type Paperback

Published in May 2024

Publisher Packt

ISBN-13 9781804619902

Length 464 pages

Edition 2nd Edition

Languages

Apex

Tools

Salesforce

Concepts

CRM

Authors (2):

Melissa Murphy

Mike King

View More author details

Table of Contents (22) Chapters

Preface

1. Part 1:Customer 360 Component Products

2. Chapter 1: De-Mystifying Salesforce FREE CHAPTER

3. Chapter 2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with B2C Commerce

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Know Your Customer with Data Cloud (DC)

7. Chapter 6: Salesforce Ecosystem – Building a Complete Solution

8. Part 2: Architecture of Customer 360 Solutions

9. Chapter 7: Role of a Solution Architect

10. Chapter 8: Integration Architecture Options

11. Chapter 9: Creating a 360° View of the Customer

12. Chapter 10: Customizing for Common Business Needs

13. Chapter 11: Enterprise Integration Strategies

14. Part 3: Salesforce Certified B2C Solution Architect

15. Chapter 12: Exam Preparation Tools and Techniques

16. Chapter 13: Prerequisite Certifications

17. Chapter 14: Commerce and Integration

18. Chapter 15: Certification Scenarios

19. Assessments

20. Index

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Marketing Cloud Engagement APIs and integrations

Successfully incorporating Marketing Cloud Engagement into a larger B2C solution depends on understanding the available APIs and integration points. Like B2C Commerce, Marketing Cloud Engagement supports both API and feed-based integrations, so you as the Solution Architect are expected to know the strengths and drawbacks of each option.

In addition, like the Lightning Platform, Marketing Cloud Engagement has both a SOAP API and a REST API covering overlapping but not identical functionality.

Tip

It may be necessary to leverage a mix of feed files, REST API, and SOAP-API-based integrations to Marketing Cloud Engagement within one solution.

Finally, Marketing Cloud Engagement supports productized integrations to the Lightning Platform, including Service Cloud and Sales Cloud. Productized integrations are integrations that are available out of the box and require no custom development on your part to take advantage of. The primary example...