Chapter 4. Getting More Customers

In this chapter, we will be looking at a number of topics related to getting more visitors to your website. There are two main ways in which we can achieve this. The first is by giving in to the whims of the search engines. We will look at keywords; everything from choosing them to using them, and taking advantage of a whole range of PrestaShop SEO (Search Engine Optimization) utilities.

We will also look at giving your customers a bit more. Your potential customers' visit to your site needs to be worthwhile and useful for them. We will achieve this by talking about writing articles related to your business and then we will use the PrestaShop content management features to highlight them.

We will look at a few really quick and simple methods to attract customers who speak a language that is different ours. We will look at the following features:

• Choosing the best keywords

• Making food for the search engines

• Refining PrestaShop search

• Tag clouds

• Using the PrestaShop...