Visualization extension examples for cross-selling
As part of our balanced scorecard in Chapter 9, Balanced Scorecard, we purposed giving sales representatives a tool that allowed them to analyze cross-selling opportunities. We've decided to deliver this tool using Qlik Sense for the following two reasons:
- Nontechnical users, such as sales representatives, can create their own analysis
- Developers can create more powerful visualization extensions to help sales representatives discover cross-selling opportunities
The following three Qlik Sense data visualizations were created by Ralf Becher (http://irregular-bi.tumblr.com/). The first chart is a table that contains a numerical interpretation of how different items or item sets are related. It was created using a data mining algorithm called Apriori (https://en.wikipedia.org/wiki/Apriori_algorithm), which is used to discover associations between items or item sets and is a popular method to perform basket analysis.
Although we can use native...
