Chapter 4. Getting Ready for Launch
In previous chapters, we focused our discussion on the tools you need to get your site ready for an SEO campaign. This chapter focuses on the strategy side of things and looks at the decisions you need to make to create an effective SEO strategy for your site, how to implement that strategy, and how to get your site ready for launch.
The first portion of the chapter is focused on strategy, with an extensive discussion of approaches to keyword selection and a recommended process. Once you've decided on your strategy, you need to liaise with the content creators to assure that your search engine strategy is reflected in your content creation efforts. In the second part of the chapter we look at content strategies in detail. In the final portion of the chapter we look at some very useful third party tools that can assist you with getting your site into the search engines and thereafter assist with monitoring and tracking your efforts.
