The importance of customer success in product-led growth
In the dynamic world of growth product management, where your role revolves around driving product-led growth, understanding the pivotal role of customer success is paramount. This chapter aims to shed light on the concept of customer success within the scope of growth product management. We will emphasize why it is not just beneficial but critical for achieving sustainable growth, and how you can strategically align customer success with your broader growth strategy. Additionally, we’ll explore the nuances of guiding customers toward maximizing the value they derive from your product, ultimately leading them to unlock its full potential.
Defining customer success in a growth product management context
Before we delve deeper into the significance of customer success in growth product management, it’s crucial to establish what we mean by customer success in this specific context. Customer success, in a growth...