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Gamification for Product Excellence

You're reading from   Gamification for Product Excellence Make your product stand out with higher user engagement, retention, and innovation

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Product type Paperback
Published in Sep 2023
Publisher Packt
ISBN-13 9781837638383
Length 350 pages
Edition 1st Edition
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Authors (3):
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Mike Hyzy Mike Hyzy
Author Profile Icon Mike Hyzy
Mike Hyzy
Bret Wardle Bret Wardle
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Bret Wardle
Mr. Gabe Zichermann Mr. Gabe Zichermann
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Mr. Gabe Zichermann
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Table of Contents (15) Chapters Close

Preface 1. Chapter 1: Gamification Basics 2. Chapter 2: Gamification for Product Managers FREE CHAPTER 3. Chapter 3: Gamification Frameworks and Experts 4. Chapter 4: Understanding Your User 5. Chapter 5: Game Mechanics and Psychology 6. Chapter 6: Designing a Gamification Strategy 7. Chapter 7: Implementing Your Gamification 8. Chapter 8: Challenges and Limitations in Gamification 9. Chapter 9: Selling Your Gamification Strategy 10. Chapter 10: Gamifying Your Product Development Processes 11. Chapter 11: Case Studies and Best Practices 12. Chapter 12: The Future of Gamification 13. Index 14. Other Books You May Enjoy

Additional players in the game

Not all of the experts in the field of gamification have an established methodology. In addition to all the creators we just mentioned, there are several other thought leaders it is worth knowing about if you plan on diving into gamification. These are people that have done extensive research in the field of game design, psychology, and/or human behavior.

Jane McGonigal

Jane McGonigal is a prominent figure in the field of gamification, renowned for her groundbreaking work in designing games that have a positive impact on individuals and society. Her work revolves around the concept of “serious games,” which are games designed for purposes beyond entertainment. McGonigal believes that games have the potential to address important social, psychological, and environmental issues, and her contributions reflect this belief.

One of McGonigal’s notable contributions is her book, Reality Is Broken: Why Games Make Us Better and How...

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