Outbound product marketing and customer journey
As an outbound product marketer, a key component of your role is to guide customers through both the buyer journey and the overall customer journey. To accomplish this, you collaborate closely with marketing, sales, and customer success teams to create strategies and plans that provide a series of positive and seamless experiences to move buyers along the funnel.
The buyer journey consists of several stages that a prospect goes through when considering a purchase or subscription, from initial awareness of the product or service to making a final decision. These stages include researching the product, evaluating its features and benefits, comparing it to alternative options in the market, and finally, making the purchase. Your responsibility as an outbound product marketer is to align each of these stages with captivating content that not only grabs the target audience's attention but also converts them into marketing qualified leads...
