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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Transcending bland, keyword-rich titles


Sure, it's great to have keyword-focused titles, but many websites employ page titles that are little more than a bland keyword repository. Such titles can often rank well in search, but do little to engage users. An over-emphasis on keywords can often lead to headings, titles, and text that reads awkwardly, which is not ideal. Let's take a look at one of our finely-crafted pages to see the techniques we are employing to not only earn high search rankings but also to engage visitors and turn them into customers:

There is a wealth of sophistication taking place in the prior page. The page ranks amazingly well in Google within positions 1, 2, or 3 for WordPress SEO company and WordPress SEO service. The competition for those phrases is fierce.

First, let us look at whether the headlines and the page are keyword-aware, and we can see that they are! The h1 tag, The Ultimate WordPress SEO Company/Service: TastyPlacement has all our target keywords included...

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